Archive for the ‘General Yip Yap’ Category

Posted By Ali on March 3rd, 2010

Old vs New – Porsche 911

Porsche 997

Being a diehard porschefile, I’ve always questioned if the 996 or 997 could really be called a true 911. By now all you 996/997 owners have let out a big grown, but don’t judge this post as a bash. Being a previous owner of the 996 myself, I have to admit my experience wasn’t the greatest. It could be the model year (2001), but things like the interior falling apart, front end wander at high speed, and many other problems really killed the experience. On the pro side, the car had power. But is power everything?

After I sold my 996, I was a bit disappointed that my experience wasn’t fulfilling enough. Based on that, I decided to start a quest on finding the ultimate 911 because I didn’t want the 996 to be my last memory of a 911. Fortunately I was able to gain access to a 993 and a 997 to really figure out if newer is better or tried and true was the way to go.
993 vs 997

I have to say the 997 is far better than the 996 in many different ways. Performance, quality, and looks are much improved on the 997. The one issue I have with the 997 is the overall size and weight of the car. Rather than a nimble sports car, I felt like I was in a heavy powerful tank that could get around corners very fast. Overall the 997 felt much like I would imagine a 911 would , especially over the 996. With all the modern conveniences it did at times feel more like a GT car rather than a true sports car. I would images the GT3 and RS would be much different, but since we are only comparing standard models, the upper range models don’t apply.

The 993 on the other hand is a completely different story. Much smaller in size and weight, the 993 feels like the 911 I dreamt of in my head. Very simple interior, quality construction, awesome handling, and reasonable power made me feel that I was in a true sports car. Compared to the 997, the 993 left it to the driver to get it around obstacles and rewarded you if you did it right. Unfortunately it did have an ugly side if you got it wrong, but don’t all 911’s in some way have this problem?

Okay so fast forwarding to the point of this post, are the older 911’s better than the newer generations? My answer after driving a 993, is yes, but you may feel different. What are your thoughts?

Porsche 993

[Ask] [backflip] [blinklist] [BlogBookmark] [Bloglines] [BlogMarks] [Blogsvine] [BuddyMarks] [BUMPzee!] [CiteULike] [co.mments] [Connotea] [del.icio.us] [Digg] [diigo] [DotNetKicks] [DropJack] [dzone] [Facebook] [Fark] [Faves] [Feed Me Links] [Friendsite] [folkd.com] [Furl] [Google] [Hugg] [Jamespot] [Jeqq] [Kaboodle] [kirtsy] [linkaGoGo] [LinkedIn] [LinksMarker] [Ma.gnolia] [Mister Wong] [Mixx] [MySpace] [MyWeb] [Netvouz] [Newsvine] [oneview] [OnlyWire] [PlugIM] [Propeller] [Reddit] [Rojo] [Segnalo] [Shoutwire] [Simpy] [Slashdot] [Sphere] [Sphinn] [Spurl] [Squidoo] [StumbleUpon] [Technorati] [ThisNext] [Twitter] [Webride] [Windows Live] [Worlds Movies] [Yahoo!] [Email]
Share This Post
Posted By Ali on March 1st, 2010

I’m a IPad Believer

ipad

As I’m sure most would agree, when the announcement was made about a “Apple Tablet” coming out the first thought was, why? Even after watching the keynote presentation, I still wondered if this product was actually needed or was it another nicely packaged Apple product that looked more pretty than functional.

I finally see the light. I think what changed my mind was the sea of developers creating specific apps to work not only on the IPhone, but also on the IPad that got me saying “Wow I would use that”. One application that sold me in particular was Wired Magazine’s demo of their new IPad app.

Wired’s new application is what I believe is the last nail in the coffin for print media. Here’s why: One of the main reasons I still read print media is because the mobility and having something in my hand to flip through, possibly write in (I know I’m old school). This new app, looks to promise the same print experience, but with more interactivity. So now when I read an article in AutoWeek or any other publication that asks me to “visit our url to watch videos, etc”, it can be visited with just a touch of a finger. Even cooler is the option for advertisers to showcase their product by allowing the user to rotate it on a page, almost giving the user the ability to “touch” the product.

With Wired’s new app, the possibility of translating my need for print onto the IPad doesn’t give me any more excuses to hold on to print anymore. Here’s to a bright interactive future.

[Ask] [backflip] [blinklist] [BlogBookmark] [Bloglines] [BlogMarks] [Blogsvine] [BuddyMarks] [BUMPzee!] [CiteULike] [co.mments] [Connotea] [del.icio.us] [Digg] [diigo] [DotNetKicks] [DropJack] [dzone] [Facebook] [Fark] [Faves] [Feed Me Links] [Friendsite] [folkd.com] [Furl] [Google] [Hugg] [Jamespot] [Jeqq] [Kaboodle] [kirtsy] [linkaGoGo] [LinkedIn] [LinksMarker] [Ma.gnolia] [Mister Wong] [Mixx] [MySpace] [MyWeb] [Netvouz] [Newsvine] [oneview] [OnlyWire] [PlugIM] [Propeller] [Reddit] [Rojo] [Segnalo] [Shoutwire] [Simpy] [Slashdot] [Sphere] [Sphinn] [Spurl] [Squidoo] [StumbleUpon] [Technorati] [ThisNext] [Twitter] [Webride] [Windows Live] [Worlds Movies] [Yahoo!] [Email]
Share This Post
Posted By Ali on February 26th, 2010

The Naked Entrepreneur – Book Review

The Naked Entrepreneur

First let me say I’m pretty proud that I actually committed to reading each book in my collection and not doom them  to a life of dust collection.  My first choice: “The Naked Entrepreneur“, written by Troy Hazard and Maria Elita.  Being an entrepreneur myself, I love reading about experiences that others go through when starting a business, running a business, or just running themselves in general.  It makes me feel that I’m not alone in the world.  The focus of this book is to look into yourself and to be more real.

The setup of the book is different than most other books I’ve read.  The story is about Troy’s journey in finding himself through a hectic life  and how Maria guides him to truly find himself..  Each chapter is setup to document Troy’s self journey from his point of view with a wrap up of  Maria’s point of view as she  interacts with Troy and manages her own life.  Two worlds colliding. Like many entrepreneurs Troy got to the point where he worked himself to near meltdown .   The stress not only cost him his relationships with others but also impacted who he was as a person.

This was a story I could relate to.  It’s very easy to get caught up in business and life issues.  One thing I did notice was how much I stressed over situations I had no control over.  An example would be signing on new clients.  As a growing business all I want are new clients to grow the company.  One thing that always stressed me out was towards the end of any new business deal, whether the client will go with us or someone else.   After reading this book, I realized that certain situations like my example are totally out of my control and should learn to surrender to that.  By surrendering, I learn to move on to the next deal.  The other nugget I learned was how I put such importance on money and materials, instead of enjoying life and people around me.  I  was ingrained to define success by meaningless possessions and of course cash, instead of counting  quality of family, friends, and the simple things in life.

For any entrepreneur looking to be more real with themselves instead of living in fear (stress), pick up a copy of the “The Naked Entrepreneur“.

DISCLAIMER: You have to be ready to accept the fact you need help and open your mind before you read this book, otherwise you will think it is BS.

[Ask] [backflip] [blinklist] [BlogBookmark] [Bloglines] [BlogMarks] [Blogsvine] [BuddyMarks] [BUMPzee!] [CiteULike] [co.mments] [Connotea] [del.icio.us] [Digg] [diigo] [DotNetKicks] [DropJack] [dzone] [Facebook] [Fark] [Faves] [Feed Me Links] [Friendsite] [folkd.com] [Furl] [Google] [Hugg] [Jamespot] [Jeqq] [Kaboodle] [kirtsy] [linkaGoGo] [LinkedIn] [LinksMarker] [Ma.gnolia] [Mister Wong] [Mixx] [MySpace] [MyWeb] [Netvouz] [Newsvine] [oneview] [OnlyWire] [PlugIM] [Propeller] [Reddit] [Rojo] [Segnalo] [Shoutwire] [Simpy] [Slashdot] [Sphere] [Sphinn] [Spurl] [Squidoo] [StumbleUpon] [Technorati] [ThisNext] [Twitter] [Webride] [Windows Live] [Worlds Movies] [Yahoo!] [Email]
Share This Post
Posted By Ali on February 12th, 2010

One Book a Week

This past snow storm in Maryland kept me caged up in the house and when you have time on your hands, the wheels of thought start to turn.  My home office is in our basement/dungeon and in it, I have a  nice set of bookshelves that not only house books, but other little odds and ends.  Sitting back one crisp cold snowy morning in my office chair, I gazed over at this fairly large collection of unread books that seemed to occupy most of the real estate on both shelves.  Surprised at this enormous collection that obviously was left to collect dust, I stirred up the motivation to see what my purchase whims left me with.   Looking over titles such as: “Idiots Guide To Creative Writing” to “The Answer” and best of all “10 Hour Work Week”, I wonder if I actually read any of these and if I did, have I learned anything.

The point of all this is I’m pledging my commitment to reading each book in my inventory and posting a summary about it.  My hope is you “the reader” will read my summary of each book, possibly buy it, read it, and improve your life in some way.  Benefit for me: I learn something, feel really important, and best of all do something that can help someone else.  Yes I know Amazon reviews work just as well, but can you have a direct dialog with the reviewer publically and ask more questions? No?  Well there you go.

As far as schedule goes, I’ll try to knock a book a week (+/-) and put my official report.  Check back soon.

P.S. – I know I still have sections of the site not populated… I’m getting to it. :)

[Ask] [backflip] [blinklist] [BlogBookmark] [Bloglines] [BlogMarks] [Blogsvine] [BuddyMarks] [BUMPzee!] [CiteULike] [co.mments] [Connotea] [del.icio.us] [Digg] [diigo] [DotNetKicks] [DropJack] [dzone] [Facebook] [Fark] [Faves] [Feed Me Links] [Friendsite] [folkd.com] [Furl] [Google] [Hugg] [Jamespot] [Jeqq] [Kaboodle] [kirtsy] [linkaGoGo] [LinkedIn] [LinksMarker] [Ma.gnolia] [Mister Wong] [Mixx] [MySpace] [MyWeb] [Netvouz] [Newsvine] [oneview] [OnlyWire] [PlugIM] [Propeller] [Reddit] [Rojo] [Segnalo] [Shoutwire] [Simpy] [Slashdot] [Sphere] [Sphinn] [Spurl] [Squidoo] [StumbleUpon] [Technorati] [ThisNext] [Twitter] [Webride] [Windows Live] [Worlds Movies] [Yahoo!] [Email]
Share This Post
Posted By Ali on February 4th, 2010

Life Lessons on Your Birthday

Life lessons are an invaluable emotional tool that can set you up on a path of being successful, only if you stop to notice them. So how do you pick up on the lesson itself when sometimes you are too busy to notice it? Even worst, you are too proud to acknowledge it. For someone like me who is still an adolescent not only in heart, but also mind, my barrier has been my pride. In my eagerness to succeed at a very young age, I sometimes forget the meaning of my actions and the consequences of those actions.

Turning 30 today has brought on a new wave of thinking for me, almost like a discovery mode. Starting a new decade in my life, I believe a promise I need to make myself and to others in my life is to reduce the exaggeration mindset and come down to more reality. Not something most see as an issue, but for someone who uses it to gain respect, it can get carried away.

I think everyone entering a new decade in age should do an audit of themselves over the past decade and try to improve over the next 10 years. Pretty heavy stuff I know, but hey it’s my blog… :)

[Ask] [backflip] [blinklist] [BlogBookmark] [Bloglines] [BlogMarks] [Blogsvine] [BuddyMarks] [BUMPzee!] [CiteULike] [co.mments] [Connotea] [del.icio.us] [Digg] [diigo] [DotNetKicks] [DropJack] [dzone] [Facebook] [Fark] [Faves] [Feed Me Links] [Friendsite] [folkd.com] [Furl] [Google] [Hugg] [Jamespot] [Jeqq] [Kaboodle] [kirtsy] [linkaGoGo] [LinkedIn] [LinksMarker] [Ma.gnolia] [Mister Wong] [Mixx] [MySpace] [MyWeb] [Netvouz] [Newsvine] [oneview] [OnlyWire] [PlugIM] [Propeller] [Reddit] [Rojo] [Segnalo] [Shoutwire] [Simpy] [Slashdot] [Sphere] [Sphinn] [Spurl] [Squidoo] [StumbleUpon] [Technorati] [ThisNext] [Twitter] [Webride] [Windows Live] [Worlds Movies] [Yahoo!] [Email]
Share This Post
Posted By Ali on September 14th, 2009

Video of 2010 Porsche 911 GTR RS

I just love this car…

[Ask] [backflip] [blinklist] [BlogBookmark] [Bloglines] [BlogMarks] [Blogsvine] [BuddyMarks] [BUMPzee!] [CiteULike] [co.mments] [Connotea] [del.icio.us] [Digg] [diigo] [DotNetKicks] [DropJack] [dzone] [Facebook] [Fark] [Faves] [Feed Me Links] [Friendsite] [folkd.com] [Furl] [Google] [Hugg] [Jamespot] [Jeqq] [Kaboodle] [kirtsy] [linkaGoGo] [LinkedIn] [LinksMarker] [Ma.gnolia] [Mister Wong] [Mixx] [MySpace] [MyWeb] [Netvouz] [Newsvine] [oneview] [OnlyWire] [PlugIM] [Propeller] [Reddit] [Rojo] [Segnalo] [Shoutwire] [Simpy] [Slashdot] [Sphere] [Sphinn] [Spurl] [Squidoo] [StumbleUpon] [Technorati] [ThisNext] [Twitter] [Webride] [Windows Live] [Worlds Movies] [Yahoo!] [Email]
Share This Post
Posted By Ali on August 19th, 2009

Porsche Press Release: 2010 911 GT3 RS

gt3rs2010_04

Press Release From Porsche:

Delivering even more engine power, lower weight and shorter transmission ratios, as well as upgraded body and suspension components than all previous GT3s, the new Porsche 911 GT3 RS sets the foundation for homologating the race version of the 911 GT3 and will be introduced at the Frankfurt Motor Show September 17-27, 2009.

The heart of the new, uncompromising GT3 RS is the power unit. Like the engine featured in the 911 GT3, the naturally-aspirated RS power unit now displaces 3.8 liters and delivers even more power, while revving up even faster to its 8500 rpm redline. It now delivers 450 horsepower, 15 more horsepower than its 911 GT3 counterpart. Even with a specific output of more than 118 hp per liter from the six-cylinder boxer engine, the power unit in the new GT3 RS remains fully suitable for everyday use.

The new 911 GT3 RS comes exclusively with a six-speed manual gearbox optimized for short gearshift travel, low weight and high efficiency. To enhance the level of performance throughout the entire range of engine and road speed, the transmission comes with shorter ratios than found in the 911 GT3, deliberately conceding an even higher potential top track speed.

Dynamic engine mounts are standard and serve to improve the car’s handling to an even higher level. Depending on driving conditions, the mounts change in their stiffness and damping effect, improving the connection between the engine and the body when driving under very lively conditions, yet allow for more comfortable conditions during everyday street use.

Porsche is also introducing another new option in 2010 for the GT3 RS, a lithium-ion battery. Delivered with the car and, when replacing the conventional lead-acid battery, it reduces the weight by more than 10 kg or 22 lb and is mainly intended for the track.

To further improve its sporting behavior, the new 911 GT3 RS comes with a purpose-built and specially set up PASM suspension, a wider front and rear track and corresponding bodywork.

The front axle comes with nine-inch-wide wheels running on 245/35 ZR 19 sports tires while the rear axle features twelve-inch-wide wheels incorporating 325/30 ZR 19 sports tires.

The new 911 GT3 RS shows its close connection to motorsport through its dynamic looks, in particular by its low ride height, the new, extra large carbon-fiber rear wing and titanium exhaust system.

The 2010 911 GT3 RS goes on sale in the U.S. in early spring of 2010 and will be priced at $132,800.

Photo Gallery

[Ask] [backflip] [blinklist] [BlogBookmark] [Bloglines] [BlogMarks] [Blogsvine] [BuddyMarks] [BUMPzee!] [CiteULike] [co.mments] [Connotea] [del.icio.us] [Digg] [diigo] [DotNetKicks] [DropJack] [dzone] [Facebook] [Fark] [Faves] [Feed Me Links] [Friendsite] [folkd.com] [Furl] [Google] [Hugg] [Jamespot] [Jeqq] [Kaboodle] [kirtsy] [linkaGoGo] [LinkedIn] [LinksMarker] [Ma.gnolia] [Mister Wong] [Mixx] [MySpace] [MyWeb] [Netvouz] [Newsvine] [oneview] [OnlyWire] [PlugIM] [Propeller] [Reddit] [Rojo] [Segnalo] [Shoutwire] [Simpy] [Slashdot] [Sphere] [Sphinn] [Spurl] [Squidoo] [StumbleUpon] [Technorati] [ThisNext] [Twitter] [Webride] [Windows Live] [Worlds Movies] [Yahoo!] [Email]
Share This Post
Posted By Ali on July 27th, 2009

Car Control Boot Camp at Team O’Neil Rally School

team_oneil_rally_school_12

We’ve all seen the insanity of Ken Block’s YouTube videos where he’s blasting his car sideways through an airfield obstacle course coming to near collisions with random objects.  Most can’t believe what they are seeing is real.  The truth is even with great movie editing; Ken Block has amazing car control skills.

As a road racer, my experience with car control has been on wet skid pads and scary situations on track, which usually ends with a mild heart attack.    “Happens to everyone”, I’m told, “that’s how you learn”, but that didn’t seem right.  How do you learn to fix a problem that isn’t experienced often?  Being obsessed with perfecting my own driving ability, I reached out to seasoned race veterans and other weekend track warriors for the answer to my car control problem.

After a week’s worth of researching, the solution was simple, go to rally school.  No other racing school on earth can provide an environment of changing grip levels and encouragement to go as fast as possible, while maintaining some level of control.  Mud drifting as some rally enthusiasts called it, was the solution to the car control issue.  The best place to learn? Team O’Neal Rally School.   If it’s good enough for Ken Block, then it’s good enough for me!

Nestled in the middle of nowhere aka Dalton, New Hampshire, is where you’ll find Team O’Neal Rally School.   Almost like finding a tiny needle in a large haystack, the school is buried within a maze of gravel roads and heavy tree cover on top a mountain.  In fact the school is so difficult to find that one of their instructors, Wyatt, had to meet us at the Hampton Inn located within town to guide us to campus on the very first day.

team_oneil_rally_school_24

Once on school grounds, you are thrown back at the enormous size of the property.   A majestic site containing beat up Audi Quattros, VW Jettas, VW GTI’s, and Subaru’s that litter one side of the property while on the other side are the various courses chiseled through the tall thick trees.

team_oneil_rally_school_7team_oneil_rally_school_10team_oneil_rally_school_6

To greet our very enthusiastic class is our lead instructor, Chuck.  With a direct no BS approach, Chuck our ex-military tobacco-chewing bear of a lead instructor, gives the class the 411 on what to expect during the next 4 days.  The best phrase to sum it all up, “Pay Attention”.  Obvious right?  That’s what I thought too…

Day 1 – Steering With Brake
On day 1 we kicked off the day with a morning classroom followed by in-car time.  The school tries to minimize classroom sessions, so students spend majority of the day in-car.   Classroom discussions during the first day were about vehicle dynamics, the principles of left foot braking, and any questions we had during our in-car time. Our in-car sessions were in FWD VW Jettas and GTI’s, with the purpose to learn left foot braking while coordinating steering and throttle to control the car through a slalom of mud and orange cones.  And if that wasn’t enough, improving reaction times and looking ahead to keep the car out of the ditch.  With each in-car session the instructors put us through various drills (late apexing, threshold braking, and brake & avoid) to help burn in the techniques learned in class.   With majority of the student cars spinning around or needing a tow rescue, day 1 was proving to be challenging for everyone.  Luckily we had an abundance of time to get enough runs in.  By the end of the day, I was left foot braking subconsciously all the way back to my hotel.

team_oneil_rally_school_27

Day 2 – Steering with Throttle & Brake Anticipation, Compensation, and Timing

Highlight of Day 2, learning how to Pendulum Turn.  Honestly who wouldn’t want to learn how to use the “Scandinavian Flick” in a car?   Unfortunately we had to wait towards the end of the day to start learning how to pendulum turn a car.  The bulk of the day was spent more on mastering lessons taught to us the day before, which was learning to use left foot braking to rotate the car and steer into the direction of the skid.  Only this time we had to do it at a faster pace.  This all led up to my favorite drill of the day.

A cone setup on muddy ground was the foundation for the pendulum turn exercise.  “All you have to do is carry enough speed, look ahead to where you want to brake, lift off the gas, turn right, blip the throttle while looking at the apex, blip the brake while looking at the exit, throttle out” explained our instructor Wyatt.

One of the most difficult challenges on Day 2 was getting the timing right for the “flick” exercise.  Knowing when to brake to start rotation, when to apply the right amount of steering input to control slide, and knowing where you wanted the car to end up was challenging.   The good news is we ran this drill enough times to get consistently good.  At the end of the day, I felt comfortable making right or left hand turns using the notorious “flick”.

team_oneil_rally_school_3

Day – 3 – Perfecting Techniques
Day 3 was filled with more in-car practice time, which led to the most challenging portion thus far, the school’s basic rally course.   This was exciting and nerve racking at the same time.  Unforgiving thick trees and unusually deep rocky ditches on certain corners meant making a mistake could hurt a little.   To get us prepared, the instructors setup drills that got us prepared for course.   Drills included our normal drills we ran through on previous days and our newest one, drifting through a blind corner.  Didn’t seem too hard to do, but the instructors had a little surprise up their sleeve.

Trying to test our reflexes, the instructors would place a barrel (“random cow” in the middle road is what instructors called it) on different locations on the blind corner leaving just enough room to go around without hitting it.   The challenge was to find the open path through as quickly as possible in order to rotate the car into position.  Sounds more complicated then it really is but during the drill everything seemed to be second nature.  With that said, out of the 4 -6 runs I went through, I managed to hit the barrel/cow a number of times.

team_oneil_rally_school_11

Day 4 – Mastering Techniques
Day 4 focused more daytime in-car.  With fewer students, the five remaining students (including myself) got to choose the preferred car of choice (Audi Quattro) and run continual drills for long periods of time with and without an instructor.    This of course improved our ability as a class and allowed the instructors to confidently allow us to run on the advanced course.

The advance course is longer in distance compared to what we were on prior and most importantly has a portion that goes uphill with a drop at the top that could hurt if a car should go over.   This is all followed by a steep downhill that merges into the original basic course we practiced on the day prior.  The advance course allows the car to carry more speed and heavily relies on all techniques learned over the past 3 days.  Now was the time to show how well you were paying attention.

With a couple of instruction laps done it was time to get behind the wheel.  Going through the course during the first bit was business as usual since it was part of the basic course we practiced on earlier, it was the up hill portion that got the heart rate going.  Going uphill as fast as you can in a bouncy beat-up Audi wasn’t the issue, it was the fact that I was building enough speed in order to drift at the top of what felt like Mount Everest with a 1000 foot drop (it really wasn’t that bad) and making sure the timing was good enough to make it through alive.  Luckily I managed to go through without a scratch.  Coming downhill required more concentration with steering inputs and being gentle with the brake.  Towards the bottom we came down to familiar territory, taking us through what I thought was the fastest lap time the school has ever seen.  Later the instructors were quick to dub me slower then their grandmothers, which meant they were very jealous of my school speed record.

All kidding aside, the day ended with big smiles on everyone’s faces.  There was a tremendous amount to learn from this school and I was amazed how they were able to teach us with the amount of time available.

Conclusion
The skills learned from this school really boosted up my car control confidence.  What used to be scary situations on track now have become great opportunities to use tools from my new car control toolbox.  Lap times on average came down by 2 seconds and my conformability within the car has risen to a new high.  The trick is to balance all of this to make sure overconfidence doesn’t enter the picture.

If car control is lacking for you, then you will be surprised by the results after attending Team O’Neal.

Video:

Photo Gallery:

[Ask] [backflip] [blinklist] [BlogBookmark] [Bloglines] [BlogMarks] [Blogsvine] [BuddyMarks] [BUMPzee!] [CiteULike] [co.mments] [Connotea] [del.icio.us] [Digg] [diigo] [DotNetKicks] [DropJack] [dzone] [Facebook] [Fark] [Faves] [Feed Me Links] [Friendsite] [folkd.com] [Furl] [Google] [Hugg] [Jamespot] [Jeqq] [Kaboodle] [kirtsy] [linkaGoGo] [LinkedIn] [LinksMarker] [Ma.gnolia] [Mister Wong] [Mixx] [MySpace] [MyWeb] [Netvouz] [Newsvine] [oneview] [OnlyWire] [PlugIM] [Propeller] [Reddit] [Rojo] [Segnalo] [Shoutwire] [Simpy] [Slashdot] [Sphere] [Sphinn] [Spurl] [Squidoo] [StumbleUpon] [Technorati] [ThisNext] [Twitter] [Webride] [Windows Live] [Worlds Movies] [Yahoo!] [Email]
Share This Post
Posted By Ali on April 6th, 2009

To Market or Not to Market

Article From “The Costco Connection”

——————————————————————-

In a distressed economy, business owners wisely search for ways to cut expenses.  But according to Boca Raton, Florida, Costco member MaryEllen Tribby, publisher and chief executive office of the online newsletter Early to Rise (www.earlytorise.com), “Many business owners have a knee jerk reaction to cut marketing budgets without evaluation the harm that will cause their business.”

Tribby advises, “You should be marketing more, but finding lower-cost and more effective ways.”  She offers these suggestions.

Email Marketing. Direct e-mail is cheaper then direct mail.

Pay-per-click (PPC).  PPC is an online advertising payment model in which the advertiser pays a predetermined price every time an ad is clicked.  Accounts can be set up in five minutes, with immediate results.  If the ad fails, it can be replaced just as quickly.  Start with the minimum amount and see how the search engine performs in terms of the traffic it delivers and how well the traffic converts into paying customers.  PPC advertising is entirely trackable, so you can see your return on investment.

Remnant Space.  Try to purchase remnant space – space in a magazine or newspaper (as well as time slots on radio and TV) that has not been sold in time and is left over.  If space is available and time is tight, the publication will more likely negotiate.

Social Media.  Social media take many forms: online forums; message boards; blogs; video-, photo- and music-sharing sites; social networks and comment sections on Web sites.

Teleseminars. Teleseminars are inexpensive to produce, and a teleconferencing channel for your business can be established in a matter of weeks.

Public Relations. Of the many channels of marketing, public relations is one no business should ignore.  It’s nearly free, and it can go local to regional to national – and even international – audiences faster then it takes to write up a marketing plan for a conventional advertising campaign.

Tribby cautions, “Regardless of which you use, you should always strive to create strong customer relationships. Never promise anything you aren’t going to be able to deliver, and deliver more then you promise.  Integrity is the key.”

——————————————————————-

About Boost Labs (www.boostlabs.com):
Boost Labs, LLC is an Internet Marketing Company based in Gaithersburg, Maryland (Washington DC Metro Area) serving Maryland, Virginia, and Washington DC area customers. For more than eight years we have fine-tuned our services based on Internet properties we have developed for ourselves and have applied the same techniques for our clients to achieve success. As a small company we are constantly evolving our services to stay ahead of the curve. What does this means for you (the client)? It means that our services are proven methods and have produced results. All of our work translates to more success for you and if it doesn’t then we don’t get paid for our work, hence our mission statement: “Driven By Results”.

[Ask] [backflip] [blinklist] [BlogBookmark] [Bloglines] [BlogMarks] [Blogsvine] [BuddyMarks] [BUMPzee!] [CiteULike] [co.mments] [Connotea] [del.icio.us] [Digg] [diigo] [DotNetKicks] [DropJack] [dzone] [Facebook] [Fark] [Faves] [Feed Me Links] [Friendsite] [folkd.com] [Furl] [Google] [Hugg] [Jamespot] [Jeqq] [Kaboodle] [kirtsy] [linkaGoGo] [LinkedIn] [LinksMarker] [Ma.gnolia] [Mister Wong] [Mixx] [MySpace] [MyWeb] [Netvouz] [Newsvine] [oneview] [OnlyWire] [PlugIM] [Propeller] [Reddit] [Rojo] [Segnalo] [Shoutwire] [Simpy] [Slashdot] [Sphere] [Sphinn] [Spurl] [Squidoo] [StumbleUpon] [Technorati] [ThisNext] [Twitter] [Webride] [Windows Live] [Worlds Movies] [Yahoo!] [Email]
Share This Post
Posted By Ali on March 4th, 2009

Warren Tracy’s Busted Knuckle is a total gas

An inspirational story for those in the automotive industry.
——————————————————

By T. Foster Jones
Try to picture the swoosh before the shoe, the apple before the, well, Apple.

This is the story of a business that began as a logo. There was no building. There was no merchandise. Heck, there was no idea of what kind of merchandise there would be if there was merchandise. Just a logo, a name and a man with an entrepreneurial dream.

The man is Costco member Warren Tracy. The logo is a wrench-wielding hand with a bandage on the index finger. The name is The Busted Knuckle Garage. And the dream? To run a business he could call his own. In sort of a “design it and they will come” approach, he created a successful business, backwards.

But, we’re getting ahead of ourselves, just as Tracy did. Let’s dial back 13 or so years, to the bottom of the Grand Canyon, a place accessible only by foot, by raft or on the back of
a mule. It’s hardly the place you would expect automotive inspiration to strike. Yet it did, and, as long as we’re using automotive terms, the inspiration that struck Tracy came in reverse.

In 1996, Tracy had been living on and working as manager of the Phantom Ranch guest ranch for about 10 years. A selfdescribed “gear head,” who had started twisting wrenches as a teen, he woke up one night with a vision. He made a quick sketch of an injured hand holding a wrench and then went back to sleep.

For someone with an entrepreneurial itch, someone who understood the power of branding from his experience marketing Phantom Ranch, the doodle presented something of a conundrum. What did it represent? It haunted him, nagged at him. He eventually trademarked it, but a year later the logo was still dangling there, its meaning just out of reach.

It was in 1997 that Tracy, whose career path has also included mortgage banking, delivering yachts and operating a bicycle shop, met a man making faux-antique distressed
wooden signs. He decided to commission some featuring his design, along with the name “The Busted Knuckle Garage,” and posted an ad in an auto magazine.

“We sold 100 the first month,” Tracy says. Encouraged, Tracy struck a deal shortly thereafter with an herbologist, a regular ranch patron. She had developed a muscle-easing salve she was looking to sell, something that Tracy thought would be perfect for an aching mechanic. They marketed it under the Busted Knuckle brand, and “it just took off,”Tracy says. “We knew we were on to something.” What the logo was and what the logo meant were beginning to come together.

Tracy quit his job at Phantom Ranch. He mortgaged his house, ran his credit cards to the limit. He sold the cars and motorcycles he had built and collected. He marketed more skin-care products. The logo made its appearance on signs and T-shirts and hats. Tracy began attending car shows and automotive supply stores across the country, hawking the brand and the growing line of products.

Combining the marketing and smallbusiness lessons he’d learned from his various occupations, over the past 10 years Tracy has built The Busted Knuckle Garage into a lifestyle
brand that sells more than 250 different items—from clothing, garage and home décor and gifts to collectibles and car-care products—to fellow wrench twisters.

Through direct sales at the Busted Knuckle Web site (www.bustedknucklegarage.com), automotive catalogs and national chain stores, Tracy, who finally opened an actual brick-and-mortar retail location in 2005 in Prescott, Arizona, has created something unique.

While the logo and the brand became a business for Tracy, they represent myriad things to his customers, resonating with everyone from hard-core mechanics to wannabes. He built the business around what the logo meant, rather than the other way around.

And in a final twist, guys aren’t the only ones buying Busted Knuckle products. Tracy says that 70 percent of retail sales come from women buying gifts for men. “Who is my market?” he asks. He’s still at a loss to explain. “We let customers define it, as it relates to their experience.”

[Ask] [backflip] [blinklist] [BlogBookmark] [Bloglines] [BlogMarks] [Blogsvine] [BuddyMarks] [BUMPzee!] [CiteULike] [co.mments] [Connotea] [del.icio.us] [Digg] [diigo] [DotNetKicks] [DropJack] [dzone] [Facebook] [Fark] [Faves] [Feed Me Links] [Friendsite] [folkd.com] [Furl] [Google] [Hugg] [Jamespot] [Jeqq] [Kaboodle] [kirtsy] [linkaGoGo] [LinkedIn] [LinksMarker] [Ma.gnolia] [Mister Wong] [Mixx] [MySpace] [MyWeb] [Netvouz] [Newsvine] [oneview] [OnlyWire] [PlugIM] [Propeller] [Reddit] [Rojo] [Segnalo] [Shoutwire] [Simpy] [Slashdot] [Sphere] [Sphinn] [Spurl] [Squidoo] [StumbleUpon] [Technorati] [ThisNext] [Twitter] [Webride] [Windows Live] [Worlds Movies] [Yahoo!] [Email]
Share This Post
Copyright@2010 aliallage.com

Boost Labs Web Marketing