Article From “The Costco Connection”

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In a distressed economy, business owners wisely search for ways to cut expenses.  But according to Boca Raton, Florida, Costco member MaryEllen Tribby, publisher and chief executive office of the online newsletter Early to Rise (www.earlytorise.com), “Many business owners have a knee jerk reaction to cut marketing budgets without evaluation the harm that will cause their business.”

Tribby advises, “You should be marketing more, but finding lower-cost and more effective ways.”  She offers these suggestions.

Email Marketing. Direct e-mail is cheaper then direct mail.

Pay-per-click (PPC).  PPC is an online advertising payment model in which the advertiser pays a predetermined price every time an ad is clicked.  Accounts can be set up in five minutes, with immediate results.  If the ad fails, it can be replaced just as quickly.  Start with the minimum amount and see how the search engine performs in terms of the traffic it delivers and how well the traffic converts into paying customers.  PPC advertising is entirely trackable, so you can see your return on investment.

Remnant Space.  Try to purchase remnant space – space in a magazine or newspaper (as well as time slots on radio and TV) that has not been sold in time and is left over.  If space is available and time is tight, the publication will more likely negotiate.

Social Media.  Social media take many forms: online forums; message boards; blogs; video-, photo- and music-sharing sites; social networks and comment sections on Web sites.

Teleseminars. Teleseminars are inexpensive to produce, and a teleconferencing channel for your business can be established in a matter of weeks.

Public Relations. Of the many channels of marketing, public relations is one no business should ignore.  It’s nearly free, and it can go local to regional to national – and even international – audiences faster then it takes to write up a marketing plan for a conventional advertising campaign.

Tribby cautions, “Regardless of which you use, you should always strive to create strong customer relationships. Never promise anything you aren’t going to be able to deliver, and deliver more then you promise.  Integrity is the key.”

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Boost Labs, LLC is an Internet Marketing Company based in Gaithersburg, Maryland (Washington DC Metro Area) serving Maryland, Virginia, and Washington DC area customers. For more than eight years we have fine-tuned our services based on Internet properties we have developed for ourselves and have applied the same techniques for our clients to achieve success. As a small company we are constantly evolving our services to stay ahead of the curve. What does this means for you (the client)? It means that our services are proven methods and have produced results. All of our work translates to more success for you and if it doesn’t then we don’t get paid for our work, hence our mission statement: “Driven By Results”.